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How do you pass the time when you’re sitting at traffic lights? Lots of people use the time to look at license plates and check out the bumper stickers. Perhaps you can relate to this pastime. You probably pay particular attention to the interesting or amusing ones. Most of us are influenced by those bumper stickers more than they think. As the owner of a business, you can capitalize on this opportunity.

One of the biggest inexpensive advertising marks today is custom bumper stickers. You can put anything on them, but most people strive for a name, web address, and a clever slogan or saying to go with it. They’re basically providing you with a conversation piece later in the evening. Just think about it for a minute. You see a bumper sticker like this while sitting at a stop light. When you’re at home eating dinner you tell your spouse or kids. The following day they tell a few people and before you know it, the word of mouth is spreading like wildfire. Eventually though it comes across someone (if not you) that becomes a new customer.

However, before you get to this point you have to catch their attention. So the idea is to be able to stand out. In order to do this and use to your advantage we’ve listed a few things for you below:

*Color- Obviously you don’t want to go crazy here, but it definitely needs to stand out.

* Brand It – Be sure to incorporate your logo or other branding on your bumper sticker. You want people to immediately associate the sticker with your specific business. Instant recognition is your goal.

* Positioning – Position the bumper sticker where it is easily visible to other drivers. You want it to be easy to see. Also, don’t mix it in with other bumper stickers where it will lose its impact.

* Make Sure It’s Readable – Use a clear, easy to read font. Make sure the letters are large enough to see it from a car length away. People must be able to see it and read it.

*Easy to Remember- Just like the big websites today have ”one-word” names (Yahoo, Google, MySpace, etc.), you should keep yours short and clever as well. Doing this will allow people to remember it easier, which in turn will be easy to pass along to others.

Even in a municipality with approximately 200,000 residents, consider how many people would see your bumper sticker even if you just stopped at four stoplights. Every time you’re sitting still-and sometimes even when you’re moving-people will be reading your message. While they may not consciously choose to remember it, chances are it will be there in their subconscious awaiting later recollection.

Later, something may trigger their recall. It could be an advertisement or someone talking. It might be something seemingly unrelated. In any event, when they remember your bumper sticker, you might just land a new customer.

Author: Mr Buck Thompson suggests bumper stickers as a smart marketing tactic that will widen your reach with stickers.