Top Stories Colorado Springs

When I talk with website owners who are starting to market their websites with article submissions and ask them what they hope to achieve, most of the time they will reference one or more of these benefits:

A better ranking in search engine results for their primary keywords, an increase in traffic from people clicking the links in the articles and finally, building a reputation as an expert in their field.

In my opinion, the greatest reward of Article Marketing comes in terms of SEO-having a higher search engine ranking for your keyword terms.

Any SEO techniques intended to drive traffic are aimed at getting your target audience to notice you. One of the things that you can do with article marketing is to get your website into the consciousness of your prospective audience or market by putting your content where they are the most likely to see it.

Like anyone else, your target market searches for information online with Google and other search engines.

Especially if you own a business, you want your site to appear among the top results for the search terms your audience is likely to use. When your site appears near or at the top of these results, it is much more likely that your potential readers or buyers will find and visit your website. These visitors are known as targeted traffic.

Targeted traffic is exactly what you want – these are the people who are the most likely to be interested in what your site has to offer. The following SEO techniques are ones which can help your site to get a higher ranking in the search results returned by Google and other engines:

1- Figure out what your keywords are. Your keywords are not only words that classify the content of your website, but they are the very words that your target market most often types into Google when they are searching for a site like yours.

Once you’ve done your research and have identified these words, you can begin incorporating these words and phrases into your content. You may already know what keywords you want to use, but it’s well worth your while to do some research using one or more of the many free and commercially available tools like Word Tracker, Keyword Discovery, Google Keywords and Overture, to name a few.

2- Write articles on the topic of your website. Oftentimes as you’re writing you will naturally use your keywords in your article, title and resource box, but it may be helpful to read back over your article after you’ve finished writing it, and see if there are any places where it would be appropriate to subtly use your keyword terms.

While using keywords is important, it is less so than making your articles readable. Write for human readers, not search engines. Don’t pack your articles with keywords – this makes them difficult to read and can even cause them to be ignored by search engines. 1%-3% keyword density is plenty.

3- Keep submitting articles regularly. A few per month is fine, but you need to do this each and every month. This is where a lot of website owners fail; but keeping at your article marketing efforts is important if you want to see results.

Article Marketing requires steadiness of purpose, doing the same action over and over again to reap cumulative results that can be quite astounding. The hardest part about writing and submitting articles is just sticking with it-if you can develop consist article submission habits, you can see dramatic results over time.